Privacy Center
How exposure happens, what you can do about it yourself, which laws may apply, and where UltoPulto can and cannot help. Every page lists its sources and the date it was last reviewed.
By problem
Start with what happened or what worries you.
- Data brokers and people-search sitesWhat data brokers and people-search sites are, where they get your details, which laws may let you have listings removed, and what you can do yourself.
- Face-search enginesHow face-search engines such as PimEyes, FaceCheck.ID and Clearview AI index faces, which laws may apply, and how to ask each one to stop showing yours.
- AI training data and your imagesHow public photos end up in AI training datasets, which rights may apply, what a takedown or objection can change, and what nobody can undo after training.
- Deepfakes and synthetic media of youWhat to do if synthetic images, video or audio depict you: saving evidence, reporting, hash-matching services, and the US 48-hour removal rule.
- Impersonation and fake profilesWhat to do when an account uses your name or photos to pose as you: how to report it, which laws may apply, and where the limits of any service are.
- Data breaches and exposed credentialsHow to find out whether your email or password was exposed in a data breach, what to change first, and which notification laws may apply to you.
- DoxxingWhat doxxing is, where the information usually comes from, how to reduce what is findable about you, and which US laws may apply if it happens.
- Voice cloning and synthetic voice fraudHow voice cloning works, how cloned voices are used in fraud, which US rules may apply, and the steps you can take yourself to verify a caller.
By situation
The same problems look different depending on who you are.
- Privacy and likeness protection for creatorsWhat artists, performers and streamers can do about digital replicas, impersonation and unlicensed reuse, and which US laws may apply to each.
- Privacy for journalistsHow a journalist's home address and personal details get found, what press-safety groups advise, and which deletion rights may help reduce doxxing risk.
- Privacy for executives and public-facing staffWhy senior and public-facing staff are impersonated, what the FBI and FTC say about it, and which controls and deletion rights reduce the exposure.
- Children's images and privacy onlineHow children's photos and data end up online and in AI datasets, what COPPA and UK rules cover, and what a parent or guardian can do about it.
- Privacy for survivors of domestic violence and stalkingSafety first: where to reach a trained advocate, how to think about monitored devices, and what removing your address from listings can and cannot do.
How we got here
The internet was built to share. It wasn't built to forget.
- 2000sPhoto sharing becomes ordinary. Pictures of you go online, posted by you and by other people.
- 2010sSocial profiles and people-search sites collect names, addresses and relatives into one place. How data brokers work
- Late 2010sFace search reaches the public web: one photo can find other pages where the same face appears. How face-search engines find photos
- 2020sImage models are trained on very large collections of public pictures and their captions. What you can do about training datasets
- NowA convincing picture or voice of a real person can be generated from a small amount of public material. How voice cloning is used in fraud