What do you want covered?
Start with who it is for. Then compare the plans row by row: each row is a kind of exposure and what a plan does about it. Only things that are built are priced.
Demo environment
- MyselfEssential or PlusEssential covers people-search sites, brokers and face-search opt-outs. Plus adds AI providers, datasets and weekly re-scans. UltoPulto for individuals
- My work as a creatorCreatorEverything in Plus, and formal takedown notices when you report a deepfake, an intimate image or a fake profile. UltoPulto for creators
- My familyNot available yetFamily accounts are planned. Today each adult can use their own plan for their own listings. What is planned for families
- A public-facing or executive rolePlus or Creator todayA dedicated plan with a named case handler is planned. UltoPulto for executives
- My organisationNot available yetUltoPulto for Teams is planned. We are glad to hear what you need. What is planned for teams
Plans by exposure type
| Exposure type | Free$0 See where you are exposed.Try the scan | Essential$79 per yearPeople-search sites, data brokers and face-search opt-outs. | Plus$149 per yearAdds AI providers, datasets and weekly monitoring. | Creator$249 per yearAdds takedown notices for deepfakes and impersonation. |
|---|---|---|---|---|
| Find | ||||
| Exposure Scan and Exposure Score | Included | Included | Included | Included |
| Baseline versus current scoreThe score changes as removals are confirmed | Not included | Included | Included | Included |
| Identity | ||||
| People-search and data-broker requestsWritten for the law where you live | Not included | Included | Included | Included |
| Follow-ups and regulator complaint drafts | Not included | Included | Included | Included |
| Face | ||||
| Face-search engine opt-outsGuided: you submit, we track and re-check | Not included | Included | Included | Included |
| AI | ||||
| Requests to AI model providersAccess, deletion and objection | Not included | Not included | Included | Included |
| Dataset takedown requestsDo-not-train registration is paused while the registry it used is offline | Not included | Not included | Included | Included |
| Reputation | ||||
| Takedown notices: deepfakes, intimate images, impersonationYou report it; we send the formal notice | Not included | Not included | Not included | Included |
| Monitor | ||||
| Scheduled re-scans and alerts | Not included | Monthly | Weekly | Weekly |
| Prove | ||||
| Evidence record for every case | Not included | Included | Included | Included |
Planned, so not priced
These are on the roadmap. They are not in any plan until they are built.
- Family accounts (several people, including children, on one plan)
- Executive plan with a dedicated case handler
- Image cloaking and content credentials for creators
- Deepfake and impersonation monitoring (today you report what you find)
- California DROP filing help
- Exportable evidence dossier
Teams and organisations: UltoPulto for Teams is planned. Some capabilities above are in rollout rather than fully switched on; the transparency page says which.
Pricing questions
Is the scan really free?
Yes. The Exposure Scan and your Exposure Score are free, with no card. You can act on the results yourself using our guides.
Are these prices final?
No. UltoPulto is pre-launch and these are the prices we are starting with. They will be tested and may change before launch. Anyone who subscribes keeps their price for the period they paid for.
How does billing work?
Plans are billed yearly through Stripe. You can cancel at any time and keep access until the period ends. UltoPulto never sees your card number.
Why do some things still need me?
Some organisations only accept requests from the person, or require your own photo or ID. For those, UltoPulto prepares the steps and the text, tracks the case and re-checks. It never pretends to be you.
What is not included in any plan yet?
Family accounts, an executive plan, image cloaking, impersonation monitoring, DROP filing help and an exportable dossier are planned, not built, so they are not priced.