Compare
Different tools are built for different parts of the problem. These pages say what each is built for, with sources, including where another service is the better choice today.
The landscape
A general picture by category. Individual products differ; the service pages below cite each company's own documentation.
| Built for | Usually outside its scope | |
|---|---|---|
| Data-removal servicesIncogni, DeleteMe, Optery and others | Removing listings from data brokers and people-search sites, at scale, available now | Face-search engines, AI datasets, requests to AI providers |
| Government platformsCalifornia DROP | One free deletion request to registered data brokers, for California residents | Anything that is not a registered broker; other states and countries |
| Likeness and takedown servicesFor creators and public figures | Finding and taking down unauthorized copies, deepfakes and impersonation | People-search listings, AI provider requests |
| Opt-out registries and cloaking toolsGlaze, Nightshade; Spawning's registry was offline when checked on 4 October 2026 | Signalling do-not-train and making images harder to learn from | Removal of existing listings; casework |
| Doing it yourself | Everything, free, with full control | Your time: finding, writing, tracking, following up |
| UltoPultoPre-launch | One view of exposure across brokers, face search, AI datasets and AI providers, with an evidence record per request | Anything inside an already-trained model; services not yet built (see Transparency) |
Service by service
Each page was checked against the company's own site on the date shown.
- UltoPulto vs Incogni: what each is built forIncogni is an operating data broker removal service. UltoPulto is a pre-launch service for face and AI-related exposure. What each one covers.
- UltoPulto vs DeleteMe: what each is built forDeleteMe is an operating data broker removal service. UltoPulto is a pre-launch service for face and AI-related exposure. What each one covers.
- UltoPulto vs Optery: what each is built forOptery is an operating data broker removal service with a free tier. UltoPulto is a pre-launch service for face and AI-related exposure.
- UltoPulto or doing it yourselfWhat handling your own privacy requests involves, where UltoPulto saves time, and where it does not.