Skip to content

Demo site. Fictional data; nothing is sent to anyone. Open the guided demo

UltoPulto
Try the scan

Privacy and likeness protection for creators

Short answer

Creators publish their face, voice and work to earn a living, which also makes them easy to copy. The main risks are digital replicas, impersonation accounts, intimate deepfakes and unlicensed reuse of work. In the US, protection is a patchwork: state likeness laws, copyright takedowns for works you own, and the TAKE IT DOWN Act for intimate images. The practical work is finding specific copies and asking the right party to remove them.

Published
Last reviewed

General information, not legal advice. This page has not yet been reviewed by a lawyer; check the linked primary sources before relying on it.

Key takeaways

  • In July 2024 the US Copyright Office concluded that existing laws do not give enough redress for unauthorized digital replicas.
  • A federal bill, the NO FAKES Act, cleared the Senate Judiciary Committee in June 2026. It was not law at that point.
  • Glaze is free. Its authors say it is not a permanent solution.
  • UltoPulto's image cloaking, content credentials and impersonation monitoring are planned, not built.

What is the problem?

Your face, voice and portfolio have to be public for the work to find an audience. The same material can be copied, used to generate a replica of you, or attached to an account that is not yours.

The US Copyright Office wrote in July 2024 that an era of sophisticated digital replicas has arrived, and that everyone is vulnerable to the harm regardless of fame.

How does it happen?

  • Replicas. Public video and audio are used to generate a realistic copy of your face or voice doing or saying things you did not.
  • Style mimicry. An AI model is used to imitate an artist's style. The Glaze project at the University of Chicago was built to disrupt this.
  • Contracts. A clause grants broad rights to create a digital replica of you.
  • Reposts and fake accounts. Your work or likeness is republished without permission.

What laws may apply?

  • Federal likeness law. The Copyright Office recommended a new federal law covering all individuals. The NO FAKES Act passed the Senate Judiciary Committee on 18 June 2026 and had not become law at that point.
  • State laws. Tennessee's ELVIS Act, signed in March 2024, added voice to the state's likeness protection. California's AB 2602, approved in September 2024, makes a contract clause unenforceable if it allows a digital replica to replace work you would have done in person, lacks a reasonably specific description of the intended uses, and you had neither a lawyer nor a union representing you.
  • Copyright. Under section 512 of the US Copyright Act, a copyright owner or their authorized agent can send a takedown notice, and the online service must act expeditiously to remove the material.
  • Intimate images. The TAKE IT DOWN Act covers AI-generated digital forgeries as well as authentic images. Covered platforms must remove a reported depiction within 48 hours of a valid request and make reasonable efforts to remove known identical copies.

Which of these may apply depends on where you live and what was done.

What you can do yourself

These steps are free and do not need UltoPulto.

  1. Send a copyright takedown notice to the hosting service for copies of work you own.
  2. Report impersonation accounts to the platform and keep the report reference.
  3. For an intimate image or deepfake of you, use the platform's removal request process and note when you submitted it.
  4. Consider cloaking new artwork with Glaze before you post it. It is free, and its authors are open about its limits.
  5. Read likeness and digital replica clauses before you sign, and ask for the intended uses to be written down specifically.
  6. Keep dated originals, and screenshots and URLs of any misuse.

What UltoPulto can do

  • Send formal takedown notices to platforms for deepfakes, intimate images and impersonation that you report, including the 48-hour duty under the US TAKE IT DOWN Act.Built
  • Send takedown requests to dataset hosts.Built
  • Send access, deletion and objection requests to AI model providers under the law that applies where you live.Built
  • Real delivery of requests: a request is sent only once our team has verified the recipient's privacy contact. Until then it stays a draft.In rollout
  • Image cloaking, content credentials with a do-not-train signal, and impersonation and deepfake monitoring.Planned

What UltoPulto cannot do

  • We cannot remove your likeness or your work from an AI model that has already been trained.
  • We cannot guarantee that a platform, dataset host or AI company will agree. Outcomes are recorded as they are: confirmed removed, refused or escalated.
  • We do not watch platforms for fake accounts today. You report what you find and we send the notice.
  • We do not give legal advice on contracts, licensing or copyright disputes.

Sources

  1. 1Copyright and Artificial Intelligence, Part 1: Digital ReplicasUS Copyright OfficeGovernmentOpened 2026-10-04
  2. 2Blackburn, Coons Bipartisan Bill to Protect Individuals and Creators from Deepfakes Passes Senate Judiciary CommitteeOffice of US Senator Marsha BlackburnGovernmentOpened 2026-10-04
  3. 3Gov. Lee Signs ELVIS Act Into LawOffice of the Governor of TennesseeGovernmentOpened 2026-10-04
  4. 4AB 2602, Contracts against public policy: personal or professional services: digital replicasCalifornia Legislative InformationLawOpened 2026-10-04
  5. 5Section 512 of Title 17: Resources on Online Service Provider Safe Harbors and Notice-and-Takedown SystemUS Copyright OfficeGovernmentOpened 2026-10-04
  6. 6TAKE IT DOWN Act, Public Law 119-12US Government Publishing OfficeLawOpened 2026-10-04
  7. 7What is Glaze?SAND Lab, University of ChicagoAcademicOpened 2026-10-04

Questions

Is there a US federal law against unauthorized digital replicas?

Not a general one as of June 2026. The Copyright Office recommended one in July 2024, and the NO FAKES Act had passed a Senate committee but was not law. Some state laws may apply.

Does Glaze stop AI models from learning my style?

It is designed to disrupt style mimicry. Its authors at the University of Chicago say it is not a permanent solution and is less effective for styles already trained into existing base models.

How fast must a platform remove an intimate deepfake of me?

Under the US TAKE IT DOWN Act, a covered platform must remove it no later than 48 hours after a valid request from you or someone you authorize.

Can UltoPulto remove me from an AI model?

No. We send deletion and objection requests to AI providers and takedown requests to dataset hosts, and we record what they answer. See our guide.