UltoPulto vs Incogni: what each is built for

Short answer

Incogni is an established, operating service that sends recurring removal requests to data brokers and people-search sites for you. UltoPulto is a pre-launch service built around face exposure, AI-related requests and an evidence trail, alongside broker requests; its public site is a demo with fictional data. If broker and people-search removal is your main need today, Incogni is available now. UltoPulto is not yet available to buy.

Written by: UltoPulto Editorial
Published: 2026-10-04
Last reviewed: 2026-10-04

UltoPulto is pre-launch

The public site runs a demo with fictional data and simulated requests. Incogni is an operating service you can use today. Statements about Incogni come from its own website on the date shown; tell us if something is out of date.

Side by side

Incogni and UltoPulto compared
	Incogni	UltoPulto
Data broker and people-search removal	Yes. Automated removal requests to data brokers and people-search sites, repeated on a recurring basis, per their site.	Requests are written for the law that applies where you live. Real sending is in rollout; the public demo simulates it.
Number of brokers covered	420+ data brokers with automated removals, plus 3,000+ additional sites through Custom Removals on Unlimited plans, per their site.	8 people-search sites in the current build; registry growing
Face-search engine opt-outs	Not listed on their public site as of 4 Oct 2026.	Guided steps for PimEyes and FaceCheck.ID. You submit; we track and re-check.
Requests to AI model providers	Not listed on their public site as of 4 Oct 2026.	Access, deletion and objection requests, by email or guided portal steps. These ask a provider to act on data it holds; they do not remove a person from a trained model.
AI dataset takedown requests	Not listed on their public site as of 4 Oct 2026.	Takedown requests to dataset hosts.
Deepfake and impersonation takedown notices	Not listed for Incogni plans on their public site as of 4 Oct 2026. Their help centre says Custom Removals does not cover social media accounts, blogs or forums.	Formal notices to platforms for content you report, including the 48-hour duty under the US TAKE IT DOWN Act. Automatic monitoring for such content is planned, not built.
Monitoring and re-checks	Yes. Recurring removal requests. Incogni's summary of its Deloitte report describes intervals of no more than 60 days for public brokers and 90 days for private brokers.	Scheduled re-scans with alerts, and re-checks after each request to confirm removal or catch re-listing.
Evidence per request	A dashboard showing the status of each removal request and broker response, plus monthly progress reports, per their site.	Each case keeps the request, recipient, legal basis, timestamps, replies, deadline and status history.
Family plans	Yes. Family and Family Unlimited plans for up to 5 members.	Planned. Not built.Planned
Business / team plans	Yes, through Ironwall by Incogni, a separate enterprise service.	Planned. Not built.Planned
Availability	Available now	Pre-launch; public demo with fictional data

What Incogni is strong at

It is an operating service you can sign up for today. Its help centre lists availability for residents of the United States, Canada, the United Kingdom, the 27 EU countries, Switzerland, Norway, Iceland and Liechtenstein.
Its site states that it covers 420+ data brokers with automated removals, and 3,000+ additional sites through its Custom Removals feature on Unlimited plans.
Incogni has published a limited assurance report by Deloitte. Per Incogni's summary, it covers the 420+ broker figure, recurring requests and more than 245 million removal requests processed.
It offers individual and family plans, with family plans covering up to 5 members, monthly or annual billing, and a 30-day money-back guarantee on all plans.
It has a separate enterprise service, Ironwall by Incogni, for employees, executives and people in high-risk roles.

What UltoPulto is built for

Access, deletion and objection requests to AI model providers are built into the current product, by email or as guided portal steps with the letter prepared.
Guided opt-out steps for the face-search engines PimEyes and FaceCheck.ID are built. You submit them yourself, because those sites forbid automation; UltoPulto tracks the case and re-checks.
Every case keeps an evidence trail: the request, the recipient, the legal basis, timestamps, replies, the deadline and the status history.
The Exposure Score uses a published method, and each capability is labelled as built, in rollout or planned.
Honest scope. UltoPulto does not claim that anyone can be removed from an AI model that has already been trained, and it uses the word removed only after confirmation.

Choose Incogni if

You need a service today. Incogni is available now and has a longer track record; UltoPulto has not launched.
Removal from data brokers and people-search sites is your main need. Incogni is a strong fit for that, with the coverage stated on its site.
You want one plan for a household of up to 5 people, or a separate enterprise service for a team.
You live in one of the countries Incogni lists and want requests sent for you on a recurring basis without doing the steps yourself.

Consider UltoPulto if

Your main concern is your face and AI-related exposure: face-search engines, public AI datasets and requests to AI model providers. Note that UltoPulto is pre-launch and cannot be bought yet.
You want a record of each request that you can read: the letter, the recipient, the legal basis, the deadline and the reply.
You are comfortable trying a demo that uses fictional data and simulates sending, and waiting for launch.

Pricing

Incogni's pricing page, as checked on 4 October 2026, showed these prices with annual billing: Standard $7.99 per month (billed at $95.88 annually), Unlimited $14.99 per month ($179.88 annually), Family $15.99 per month ($191.88 annually) and Family Unlimited $22.99 per month ($275.88 annually). The same page stated that a Standard plan billed monthly costs $15.98 per month, that VAT or sales tax may apply, and that all plans have a 30-day money-back guarantee. Incogni's homepage showed a lower first-year promotional price on the same day, and its help centre also lists Protect and Concierge plans for US residents, so check their pricing page for the current figure. UltoPulto's planned prices are $79, $149 and $249 per year. These are planned and UltoPulto is pre-launch, so nothing can be bought yet.

Sources

1Incogni homepageIncogniCompany documentationOpened 2026-10-04
2Pricing and subscription plansIncogniCompany documentationOpened 2026-10-04
3Remove your personal information from the internetIncogniCompany documentationOpened 2026-10-04
4In which countries is Incogni available?Incogni Help CenterCompany documentationOpened 2026-10-04
5How to use Incogni Custom Removals feature?Incogni Help CenterCompany documentationOpened 2026-10-04
6Are there any websites Custom Removals won't remove me from?Incogni Help CenterCompany documentationOpened 2026-10-04
7Deloitte independent limited assurance reportIncogni BlogCompany documentationOpened 2026-10-04
8Ironwall by IncogniIronwallCompany documentationOpened 2026-10-04

Questions

Is UltoPulto available now?

No. UltoPulto is pre-launch. The public site runs a demo with fictional data, and the requests in it are simulated rather than sent to real companies.

Is Incogni available now?

Yes. Incogni is an operating service. Its help centre lists availability for residents of the United States, Canada, the United Kingdom, the EU, Switzerland, Norway, Iceland and Liechtenstein, as checked on 4 October 2026.

Can either service remove me from an AI model?

No. No service can remove a person from an AI model that has already been trained. What can be done is to send access, deletion and objection requests to AI providers about the data they hold and how they use it in future, ask dataset hosts to take images down, and reduce what is publicly available about you.

Does Incogni handle face-search engines or AI providers?

Those are not listed on Incogni's public site as of 4 October 2026. Its pages describe removal from data brokers and people-search sites, plus custom removal requests for other sites on Unlimited plans. Ask Incogni directly if this matters to you.

Could I use both?

They address different things. Incogni focuses on data brokers and people-search sites and is available today. UltoPulto, once launched, is designed around face and AI-related exposure, with broker requests alongside.

Incogni is a trademark of its owner. UltoPulto is not affiliated with Incogni. See also: all comparisons, doing it yourself, what UltoPulto can and cannot do.